Costco’s Kirkland Signature brand is the ultimate destination for high-quality dupes at unbeatable prices. If you’re a savvy shopper looking for premium products without breaking the bank, here are 10 Kirkland must-haves that deliver incredible value—and sometimes even outperform their name-brand counterparts!

THE SECRET WORLD OF KIRKLAND: Costco’s Kirkland Signature brand operates through a fascinating white-labeling strategy, partnering with well-known manufacturers to produce private-label versions of their products. This arrangement benefits both Costco and the brands involved: companies get the opportunity to sell their products in Costco’s high-volume stores, while Costco secures premium goods at competitive prices. This approach allows Costco to offer its members top-tier quality at unbeatable prices while maintaining the exclusivity and value of the Kirkland brand.

So here are some of my favorite Kirkland dupes from Costco worth giving a try!

1. Kirkland Dog Food

Loved by dog trainers and pets alike, Kirkland dog food has been praised for its minimal fillers and top-notch quality. It’s budget-friendly and healthier than many pricier alternatives. If you’re a dog owner, this is a no-brainer. We feed our white lab Libby this dog food and she loves it!

2. Shearling Slippers

Cozy, stylish, and unisex, these Kirkland shearling slippers are an amazing dupe for Uggs. With high-quality suede and plush interiors, they’ll keep your feet happy without the hefty price tag.

3. VUORI Jogger Dupes

Costco’s $14.99 Kirkland joggers rival premium brands like Vuori in softness and comfort. Available in various colors, they’re a steal for anyone seeking lounge or activewear essentials. These compare to the Vuori mens performance joggers - and my husband can attest, he loves them!

4. Kirkland Coffee

Calling all coffee lovers! Kirkland’s organic coffee blends—roasted by top brands like Starbucks—offer rich flavor at a fraction of the cost. Whether you love bold, decaf, or espresso, this is a pantry must-have.

5. Organic Peanut Butter

Kirkland’s organic peanut butter is free of unnecessary additives and comes in a two-pack for just $12.99. It’s healthy, delicious, and perfect for families who can’t get enough of their PB & J. We love this peanut butter and I cannot find a better deal anywhere else!

6. Kirkland Sauvignon Blanc (and beyond!)

Wine lovers, rejoice! The Kirkland Marlborough Sauvignon Blanc rivals $15+ bottles like Kim Crawford but costs just $7.49. With crisp, vibrant flavors, it’s perfect for an indulgent night without the guilt. Comments on my Youtube video (worth the watch!) - also recommend the Pilsner, the sparking Rose, several of the Kirkland reds, and of course, the champagne!

7. Eyewear and Contacts

Costco’s optical department offers incredible deals on eyeglasses, frames, and contacts. Fashionable frames and budget-friendly prices make it a top choice for eyewear shopping. People rave about the cost difference! Another discovery: the Kirkland contact lenses! These come in at least 40% less than the full price counterparts (I’m looking at you, Acuvue!).

8. Kirkland Shampoo and Conditioner

Looking for salon-quality hair care at drugstore prices? Kirkland’s shampoo and conditioner are widely regarded as dupes for Pureology. The purple bottles deliver fantastic results for a fraction of the cost. The reviews are mixed on if this is a true dupe for the beloved Pureology but one thing is for sure: it smells and feels like luxury!

9. Costco Travel Deals

From rental cars to luxury vacations, Kirkland’s travel services offer savings of 20% or more compared to booking directly. If you’re flexible, their weekly deals are an excellent way to explore the world for less.

Bonus Finds to Watch For

10. Tech Hoodie and Joggers by 32 Degrees

This lightweight hoodie has become a viral favorite, thanks to its soft, breathable fabric and versatile style. Priced at just $18.99, it’s a must-have for activewear lovers. Be sure to check in store for the latest arrivals as this one is selling quick online!

Costco is always introducing new deals, and some recent standouts include:

Olive Tree Décor: A gorgeous dupe for designer home pieces, priced between $400-$500 (a steal compared to $2,000+ alternatives).
Danskin Half-Zip Hoodies: A stylish and affordable alternative to Lululemon’s Scuba Hoodie, perfect for everyday wear.

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The Secret World of Kirkland Dupes: 10 Costco Must-Haves You Need to Try